I’ve had this picture on my iPad waiting to be used but I kept wondering why the publisher placed a red stamp in the middle of the cover. What are they covering up? I figured it was a copyright issue with a book she was holding. Then my common sense grabbed me by the collar, knocked me on my noggin and said,
“Hello? Hello? Anybody home? Huh? Think, McFly! Think!“.
Oh, duh. It’s a laptop. Got it. Right. These kind of epiphanies happen to me more often than I care to admit. Yes, you there in the audience, what’s your question?
Q: What is marketing, old man?
A: Well, The American Marketing Association defines it as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Yes, another question? You, young lady with the red dress on.
Q: Can you give us an example of marketing?
A: I can. The first case of marketing can be found in the Bible.
The serpent was clever, more clever than any wild animal God had made. He spoke to the Woman: “Do I understand that God told you not to eat from any tree in the garden?”
The Woman said to the serpent, “Not at all. We can eat from the trees in the garden. It’s only about the tree in the middle of the garden that God said, ‘Don’t eat from it; don’t even touch it or you’ll die.’”
The serpent told the Woman, “You won’t die. God knows that the moment you eat from that tree, you’ll see what’s really going on. You’ll be just like God, knowing everything, ranging all the way from good to evil.”
When the Woman saw that the tree looked like good eating and realized what she would get out of it—she’d know everything!—she took and ate the fruit and then gave some to her husband, and he ate.
Immediately the two of them did “see what’s really going on”—saw themselves naked! They sewed fig leaves together as makeshift clothes for themselves.
The serpent convinces the Woman that not only is the fruit pleasing to look at and good tasting, but there are added benefits such as gaining the ability to think and discern. As we see at the end of the story, marketing not only encourages us to buy a product but, if properly presented, allows the seller to open a market for new items such as clothes, farm equipment and psychiatric counseling.
2 Corinthians 9:6-7 Remember: A stingy planter gets a stingy crop; a lavish planter gets a lavish crop. I want each of you to take plenty of time to think it over, and make up your own mind what you will give. That will protect you against sob stories and arm-twisting. God loves it when the giver delights in the giving.